Rapid prototyping, team leadership, and UX design

I'm Aya, often referred to as a passionate innovator. With 15 years of experience in design roles and a formal art education from RISD, I excel in leading user-centered discussions, cultivating collaborative environments, facilitating critiques, fostering deep partnerships with cross-functional teams, and setting a high standard for design craft.

How Immigrant Values Shape My Leadership

My design philosophy is simple: solve problems for people the way others have solved problems for me – with empathy, dedication, and a commitment to making a genuine difference.

Growing up in Boston's Russian immigrant community shaped my approach to problem-solving and collaboration. I witnessed firsthand how my mother, a doctor, and my father, a mathematician, consistently went above and beyond to help others navigate challenges – from fixing computers to helping newcomers find their first job in America. This environment taught me the  value of community support and selfless problem-solving.

A defining moment in my journey came through the mentorship of Katya, a ceramicist who left me in her basement studio for three days. I was surrounded by ceramic hands and broken vases and tasked with drawing everyday objects lit dimly by a small lamp, I learned the importance of patience, precision, and honest feedback – principles that still guide my design process today.

These experiences continued through art school in Rhode Island, where I found myself surrounded by a diverse community of immigrants from Cape Verde and El Salvador, each contributing to my growth through late-night collaboration sessions and cultural exchange.

Today, these experiences fundamentally inform my approach to design leadership.

I believe in creating  solutions that truly serve people's needs, and curating environments where team members feel supported to grow, and approaching challenges with the same spirit of generous problem-solving that I witnessed throughout my life.

What my coworkers say

I've had the privilege of working with Aya for over a year and a half. One of Aya's stand-out qualities is her ability to "think differently". Challenging the status quo with an eye towards improving experience to better meet user needs is a regular activity. I'm so encouraged and thankful to have her on the team to help us challenge our assumptions and re-evaluate the way we envision experiences to better serve customer needs while still meeting the business goals.

Job Daiello
Senior UX Design Manager for Platform Design,
Design Systems, and UX Strategy

Aya is a brilliant designer and creative individual. She has an innate ability to bring people together and motivate teams to serve users in the most innovative ways possible. Aya has a never ending stream of thought-provoking and solution-oriented ideas to benefit users. Collaborating and problem solving with Aya is always fun, energetic and productive; she is a crucial part of our team, solving extremely complex design problems and having knowledge of all aspects of product design and development.

Ann Everett
User Experience Researcher Driving UX strategy with actionable user-centered insights